While I believe that innovation is a process that can and should be managed, I also believe that innovative people simply “are,” and that some people simply cannot (innovate), even if coached.
Fraser’s article makes the connection between innovation and transdisciplinarity and lacks only the 3D virtual environment to spawn creativity and imagination. Producing environments rather than just consuming them creates critical thinking too. Personally, I think innovation must arise from authenticity within rather than being required as a business force. This is why the embodied avatar is so important. Who was it that said work is the organized results of play?
See on www.innovationexcellence.com